LISTEN PSA Campaign
Facing Addiction has joined the Ad Council and global media giant Viacom to launch “LISTEN”, a PSA campaign designed to add a new dimension to the deepening national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
The intent of the “LISTEN” campaign is different from previous PSA campaigns with its focus on the support systems of people affected by this crisis. “LISTEN” also addresses the issue of moral stigma attached to alcohol and other drug use.
The act of informed, compassionate listening is emphasized and acknowledged on the campaign’s website, heretolisten.com. The “LISTEN” campaign along with our Addiction Resource Hub provides top-notch information to help people start productive conversations with friends and loved ones who are among the more than 45 million Americans directly impacted by addiction.
Viacom Velocity, the company’s in-house creative content agency, produced the “LISTEN” campaign. It follows last November’s release of the first-ever Facing Addiction in America, The Surgeon General’s Report on Alcohol, Drugs, and Health. Facing Addiction was proud to co-present the report during a summit at Paramount Studios in Los Angeles.
To coincide with the report, Viacom aired across its television networks Listen: Facing Addiction in America, a 30-minute commercial-free special featuring live discussion with U.S. Surgeon General Vivek Murthy, celebrities and advocates.