Beginning at about the 0:1:30 mark, watch the Surgeon General make his major announcement during the Facing Addiction National Summit in Los Angeles. He is joined throughout the event by experts, report authors and editors, and other dignitaries and guests including Dr. George Koob, Director, National Institute on Alcohol Abuse and Alcoholism; Dr. Nora Volkow, Director, National Institute on Drug Abuse; and Kana Enomoto, Principal, Substance Abuse Mental Health Services Administration.
Media giant Viacom created Listen: Facing Addiction in America as a follow-up to our event with the Surgeon General. Dr. Drew and Ana Marie Cox led conversations with Joe Walsh, Danny Trejo, Royce da 5’ 9”, Mario Barrett and Jon Taffer, among others. The top influencer was Russell Simmons, who retweeted Viacom’s announcement about the show to his 4.4 million followers. Listen was broadcast the evening after the Surgeon General’s event on 11 Viacom networks: MTV, BET, VH1, CMT, Comedy Central, LOGO, SPIKE, TV Land, MTV2, MTV Classic, and MTV Live.